ASP.NET E-Commerce Programming shows you how to build a complete e-commerce site, from design to deployment. This book will show you how to incorporate all the features offered on major e-commerce sites straight into your own projects, quickly and easily. You will learn how to: * Build a solid foundation for your site * Provide access to products with a well fomatted product catalog * Help potential customers find what they want with a search system * Maximize sales with an efficient shopping cart and checkout system * Use wishlists to turn the customers themselves into sales resource * Manage product discounts * Promote products with special offer coupons and targeted emails * Offer after sales services such as order tracking * Encourage community involvement in your site * Forge partnerships through affiliate schemes The code that accompanies the book provides a complete example site.
Author: Kevin Hoffman
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